How we invest: six principles behind every plan

Spread the risk, give it time, match it to your timeline, keep costs low and visible, rebalance, and stay the course. Regulated funds from Irish life companies, chosen and reviewed by a senior advisor.

4.9 Google reviews 30,000+ clients Regulated funds only
Your pension options

Put the principles to work

Tell us what you want to invest and for how long. A senior advisor is in touch with how these principles apply to your money.

  • No documents needed, ballpark figures are fine
  • One senior advisor for your area, not a call centre
  • Whole of market: every main Irish provider compared
30,000+clients across Ireland
4.9 Google rating
Your pension optionsStep 1 of 5

Which describes you?

Tax relief, contribution limits and the right plan differ between the three.

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What we believe

Good investing is mostly discipline

Most investment mistakes come from four places: too much in one holding, money needed too soon, charges nobody checked and selling in a panic after a fall.

Our principles exist to prevent those mistakes. We invest through regulated funds from Irish life companies, and we keep every choice plain enough to explain in a few sentences.

  • Regulated funds from Irish life companies
  • Nothing unregulated, nothing we cannot explain
  • Every recommendation explained in writing
  • A yearly review against your plan
What happens next

Our six principles

1

Spread the risk

A fund holding hundreds of companies and bonds across many countries is far less exposed to one failure. We do not stake your money on one company, one sector or one country.

2

Give it time

Markets fall as well as rise. Invested money needs years to recover from bad spells, so we invest only money you can leave for five years or more.

3

Match risk to your timeline

The closer you are to needing the money, the less risk it should carry. Your fund's rating on the 1 to 7 scale follows your answers and your dates.

4

Keep costs low and visible

Every charge comes off your return. We show the government levy and the yearly fund charge in euro before you invest, and compare them across providers.

5

Rebalance

Over time your funds drift from the mix you chose. At your review we bring them back, so your risk stays where you set it.

6

Stay the course

Selling after a fall turns a paper loss into a real one. We plan for the bad years in advance, so you know what to expect when they come.

Risk, measured

Your risk rating, from 1 to 7

Irish providers rate their funds on a seven-point scale. At 1, very low risk with the prospect of low returns. At 7, very high risk, where the value can swing widely, particularly in the short term.

Your advisor finds your place on the scale with a risk questionnaire, then checks it against your timeline. A long horizon can carry more risk. Money needed in a few years should carry less.

  • 1 and 2: very low and low risk
  • 3 and 4: low to medium, and medium risk
  • 5 to 7: medium to high, up to very high risk
  • Checked again at every review

Timeline and risk: where we start

Your own plan sets the final mix. These are the starting points we use before we look at your answers.

When you need the moneyWhere it usually goes
Within 5 yearsOn deposit, not invested
5 to 10 yearsLower to medium risk funds
10 years or moreMedium to higher risk funds
Drawing an income from itA mix, with cash held for the next few years of income
Costs and behaviour

What you keep matters more than what you earn

Two plans holding the same fund can end years apart because of charges. Regulated firms must tell you what you pay, and you can ask for an itemised breakdown at any time. We show it before you invest, in euro.

Behaviour matters as much as charges. We set your plan for the bad years in advance, review it every year and change it when your life changes, not when the headlines do.

  • Government levy and fund charges shown in euro
  • Charges compared across providers
  • A plan for the bad years made in advance
  • A yearly review and rebalance
6principles behind every plan
1 to 7the fund risk scale we match you to
5+ yearsthe shortest timeline we invest for
Every yearyour plan reviewed and rebalanced
Google reviews

What clients say about their advisor.

Read all Google reviews
We (Richie and Nickey) received excellent pension advice that was clear, honest, and tailored to my situation. Everything was explained in a way we could easily understand, and we felt confident making decisions about my future. Highly professional service and very reassuring throughout the process.
RO
Richard O NeillPension advice
They made setting up a company pension on a deadline extremely easy and stress free. You can tell they understand the products inside out. Very approachable, great availability for support with instant and clear answers.
MK
Mairead KilbrideCompany pension
True Wealth was super efficient in locating my UK pension. They were very professional and responsive in dealing with the relevant pension organization. I would highly recommend True Wealth.
BW
Bridget WhooleyUK pension trace
Thank you for the several calls to advise me. Great client attention! Eimear is fantastic! I had my pension sorted and a few insurances arranged. All the best.
RD
Renan DevitaPension and protection
Excellent service. Always there if I had any questions, would recommend without hesitation. A 5 star service. Thank you everyone.
AH
Anthony HGeneral
Questions

Frequently asked questions

Straight answers with the figures. If yours is not here, a senior advisor answers it in your review.

Do you pick individual shares?

No. We invest through regulated funds from Irish life companies. A fund spreads your money across many holdings, which no single share can do.

Why five years?

Because a fund can fall in any one year. Five years or more gives it time to recover. Money you may need sooner is safer on deposit.

What is rebalancing?

Bringing your funds back to the mix you chose. If shares rise faster than bonds, your plan carries more risk than you agreed. Rebalancing trims it back.

Do you offer ESG funds?

Yes. The main providers offer funds that screen companies on environmental, social and governance standards, and we can match them to your risk rating.

What happens when markets fall?

Your advisor shows you where your plan stands in euro and whether your timeline has changed. If it has, we change the plan. If it has not, the plan you agreed already allowed for a fall.

How do I start?

Two minutes on the form. Your advisor is in touch, completes a risk questionnaire with you and shows you funds matched to your plan.

Sources

Checked 8 October 2026.

Warnings

Warning: The value of your investment may go down as well as up.

Warning: If you invest in this product you may lose some or all of the money you invest.

Warning: Past performance is not a reliable guide to future performance.

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