Business protection: key person, shareholder and partnership cover

Keep the business trading and in the right hands if an owner or key person dies or falls seriously ill. Key person cover, shareholder and partnership protection, co-director cover and executive income protection, quoted from every main Irish insurer.

4.9 Google reviews 30,000+ clients Key person premiums can be deductible
Your pension options

Tell us about the business

The owners, the people the business depends on and any cover you hold today. A senior advisor is in touch with quotes from every main Irish insurer.

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  • Whole of market: every main Irish provider compared
30,000+clients across Ireland
4.9 Google rating
Your pension optionsStep 1 of 5

Which describes you?

Tax relief, contribution limits and the right plan differ between the three.

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Key person cover

When the business depends on one person

Key person cover pays the company a lump sum if someone it cannot easily replace dies or is diagnosed with a serious illness. The money covers lost profit and the cost of finding and training a replacement, so the business keeps trading while it recovers.

Revenue allows the premium as a business expense where the cover is for loss of profit only, the policy is term cover with no surrender value, and the person insured owns no more than 15% of the company. In that case the payout is taxed as a trading receipt. Cover taken out to repay a loan does not qualify for the deduction.

  • Sized on the profit at risk and the cost of replacement
  • Life cover, with serious illness cover as an option
  • Premium deductible when Revenue's conditions are met
Shareholder protection

Keep the shares with the people running the business

When a shareholder dies, their shares pass to their family. The family may want cash rather than a stake in a company they do not run, and the surviving owners may not have the money to buy them out. Shareholder protection solves both problems.

Each shareholder's life is insured for the value of their shares, and a buy-sell agreement drawn up by your solicitor sets out how the shares change hands. The money can go to the surviving shareholders, who buy the shares, which is often known as co-director cover. Or it can go to the company, which buys the shares back. The family gets fair value in cash, and control stays where it should.

  • Cover set to the current value of each shareholding
  • A buy-sell agreement drawn up with your solicitor
  • Personal and company-owned structures compared
  • Serious illness cover available as an option
Partners and directors

Partnership insurance and executive income protection

Partnership insurance does the same job for a partnership. If a partner dies, the money lets the surviving partners buy that partner's share from their estate, so the practice continues and the family is paid.

Executive income protection covers a director's income instead. If illness or injury keeps them out of work, the policy pays the company up to 75% of their earnings, less the State Illness Benefit if they are entitled to it, and the company pays it on to them. The company pays the premium, and it qualifies as a business expense.

  • Partnership cover set to each partner's share
  • Director income protected after a deferred period of 4 to 52 weeks
  • Executive income protection compared online

Who pays and how it is taxed

How a payout is taxed depends on the structure, which is why we set shareholder and partnership cover up alongside your accountant and solicitor.

CoverOwned and paid byPremiumPayout
Key personThe companyA business expense if Revenue's conditions are metA trading receipt where the premium was deducted
Co-director coverEach shareholderPaid personally, not deductiblePaid to the surviving shareholders to buy the shares
Company buy-backThe companyNormally not deductiblePaid to the company to buy back the shares
Partnership insuranceEach partnerPaid personally, not deductiblePaid to the surviving partners to buy the share
Executive income protectionThe companyA business expensePaid to the company, then to the director with tax deducted
What happens next

How it works

1

Tell us about the business

The owners, the key people and any cover you have today.

2

We work out the cover

Who to insure, for how much, and which structure suits the business.

3

We compare every main insurer

Premiums and terms from every main Irish insurer, side by side.

4

The agreement

Your solicitor drafts the buy-sell agreement; we work with them and your accountant.

5

We set it up

Applications, underwriting and policies in the right names.

6

We review it

Cover checked against the business value and profits as they change.

15%the most a key person can own for the premium to be deductible
75%of earnings: the top of executive income protection
4.9rating on Google
30,000+clients advised by True Wealth
Google reviews

What clients say about their advisor.

Read all Google reviews
We (Richie and Nickey) received excellent pension advice that was clear, honest, and tailored to my situation. Everything was explained in a way we could easily understand, and we felt confident making decisions about my future. Highly professional service and very reassuring throughout the process.
RO
Richard O NeillPension advice
They made setting up a company pension on a deadline extremely easy and stress free. You can tell they understand the products inside out. Very approachable, great availability for support with instant and clear answers.
MK
Mairead KilbrideCompany pension
True Wealth was super efficient in locating my UK pension. They were very professional and responsive in dealing with the relevant pension organization. I would highly recommend True Wealth.
BW
Bridget WhooleyUK pension trace
Thank you for the several calls to advise me. Great client attention! Eimear is fantastic! I had my pension sorted and a few insurances arranged. All the best.
RD
Renan DevitaPension and protection
Excellent service. Always there if I had any questions, would recommend without hesitation. A 5 star service. Thank you everyone.
AH
Anthony HGeneral
Questions

Frequently asked questions

Straight answers with the figures. If yours is not here, a senior advisor answers it in your review.

What is key person insurance?

Life cover, and optionally serious illness cover, that the company takes out on someone the business depends on. If that person dies or falls seriously ill, the company receives a lump sum to cover lost profit and the cost of replacing them.

Is key person cover tax deductible?

It can be. Revenue allows the premium where the cover is for loss of profit only, it is term cover with no surrender value, and the person insured owns no more than 15% of the company. When the premium is deducted, the payout is taxed as a trading receipt.

What is a buy-sell agreement?

A legal agreement between the shareholders, drawn up by a solicitor, that sets out how a shareholder's shares are bought from their estate if they die. The life cover provides the money; the agreement makes sure it is used to buy the shares.

What is the difference between co-director cover and a company buy-back?

With co-director cover, each shareholder owns cover and the surviving shareholders buy the shares themselves. With a company buy-back, the company owns the cover and buys the shares back. We compare both with your accountant before you choose.

Do two shareholders need this?

Yes, often more than a larger company does. With two owners, the death of one can leave the other in business with that person's family.

Can serious illness be included?

Yes. Key person and shareholder cover can include serious illness cover, so the money is there if an owner cannot come back to work.

How often should cover be reviewed?

When the business value or profits change, and at least every few years. Cover set when the company was smaller can leave a family short and the business exposed.

Sources

Sources checked 7 October 2026.

Protect the business and the people who own it

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